Pharma takes Wi-Fi targeting to the doctor’s office to reach waiting patients on their smartphones
October 08, 2019 In a campaign, which began in July, for an unnamed PCSK9 inhibitor, for instance, thousands of cardiologists’ offices in Semcasting’s Wi-Fi “Smart Zones” will send messages to waiting room patients. People who log into the Wi-Fi network — and opt in for ads — to browse the web, read news or even … Read more