The role of pharma sales reps has changed in recent years, however, physicians still view reps as the leading influence on their relationships with biopharma companies, according to the recently released J.D. Power and Associates 2013 Physician Manufacturer Experience Study—Oncology. The study is the first in a series that will examine physician satisfaction with biopharmaceutical manufacturers. The oncology study looks at oncologist and hematologist satisfaction based on the following factors: sales representative interactions; contributions to advancing medical care; medical marketing practices; patient education programs and materials; and service process.