From products to consumers to regulation and new media—we’re gathering industry practitioners to take a deep dive on the opportunities and challenges of product advertising. This seminar will teach you how to communicate your value without overstepping legal and regulatory boundaries. FDA staff, medical technology company leaders, legal experts and public affairs professionals will clarify the boundaries and the best practices for navigating these challenges. Our dialogue will include FDA and FTC regulations, risk management, the limits on label and advertising content, off-label use information, social media opportunities and challenges, promotion to providers and direct-to-consumer communications.
TESTIMONIALS
“This seminar was very different than any other seminar I have attended. With the various functional areas present, this created dialogue amongst the groups in discussing how social media is to be handled in a compliant manner moving forward. Even though there is no official guidance on social media, the suggestions given in the meeting helped to solidify some issues for our organization.”
“One of the best I have attended, excellent variety of speakers.”
“The real world examples were a terrific addition to the regulation explanations. Explaining how the real world examples applied to which regulations was a terrific way to “complete the circle.”
“Overall this was a very useful seminar and well worth the time and cost investment.”
“..Overall this was well done and the best advertising and promotion event I could find. Thanks!”
REFERENCE: http://www.advamedmtli.org/go.cfm?do=Wercs.Show&wid=199