Do male and female doctors prefer different communications? New study has some ideas.
February 15, 2019 Her interest was initially piqued by a Harvard study that found older patients who had female doctors had better outcomes than those with male doctors. That got Dorfman thinking about what, if anything, that might mean for CMI/Compas clients who want to contact, converse with and educate physicians about their products. The upshot: Should pharma companies … Read more