Tipping Point? Digital communications from Pharma finally get their due with Doctors
May 31, 2019 Preference for digital channels has risen steadily since 2015, while the appeal of Sales Representatives has plateaued, Gaurav Kapoor, Indegene Co-Founder and Executive Vice President, said. One reason doctors want more digital contact? More administrative work leaves less time to see Sales Reps even as complex drugs require more education. That could … Read more