Fitbit hints at FDA regulation, as it launches corporate wellness, population health biz
Corporate wellness, and broader population health initiatives along those lines, is a small part of Fitbit’s business right now. However, the dominant wearable player is preparing to become a powerhouse tapping into the massive markets generated by major employers and insurers. Those efforts may show more promise in broader health improvement than Fitbit’s retail consumer sales given their ability to back up the technology with monitoring, incentives and even disincentives.